Stanford Report || August 24, 2009
By Adam Gorlick

Attention, multitaskers (if you can pay attention, that is): Your brain may be in trouble. People who are regularly bombarded with several streams of electronic information do not pay attention, control their memory or switch from one job to another as well as those who prefer to complete one task at a time, a group of Stanford researchers has found.

High-tech jugglers are everywhere – keeping up several e-mail and instant message conversations at once, text messaging while watching television and jumping from one website to another while plowing through homework assignments.

But after putting about 100 students through a series of three tests, the researchers realized those heavy media multitaskers are paying a big mental price. "They're suckers for irrelevancy," said communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24 edition of the Proceedings of the National Academy of Sciences. "Everything distracts them."

Social scientists have long assumed that it's impossible to process more than one string of information at a time. The brain just can't do it. But many researchers have guessed that people who appear to multitask must have superb control over what they think about and what they pay attention to.

Is there a gift?
So Nass and his colleagues, Eyal Ophir and Anthony Wagner, set out to learn what gives multitaskers their edge. What is their gift? "We kept looking for what they're better at, and we didn't find it," said Ophir, the study's lead author and a researcher in Stanford's Communication Between Humans and Interactive Media Lab.

In each of their tests, the researchers split their subjects into two groups: those who regularly do a lot of media multitasking and those who don't. In one experiment, the groups were shown sets of two red rectangles alone or surrounded by two, four or six blue rectangles. Each configuration was flashed twice, and the participants had to determine whether the two red rectangles in the second frame were in a different position than in the first frame. They were told to ignore the blue rectangles, and the low multitaskers had no problem doing that. But the high multitaskers were constantly distracted by the irrelevant blue images. Their performance was horrible. Because the high multitaskers showed they couldn't ignore things, the researchers figured they were better at storing and organizing information. Maybe they had better memories.

The second test proved that theory wrong. After being shown sequences of alphabetical letters, the high multitaskers did a lousy job at remembering when a letter was making a repeat appearance. "The low multitaskers did great," Ophir said. "The high multitaskers were doing worse and worse the further they went along because they kept seeing more letters and had difficulty keeping them sorted in their brains."

Still puzzled
Puzzled but not yet stumped on why the heavy multitaskers weren't performing well, the researchers conducted a third test. If the heavy multitaskers couldn't filter out irrelevant information or organize their memories, perhaps they excelled at switching from one thing to another faster and better than anyone else. Wrong again, the study found.

The test subjects were shown images of letters and numbers at the same time and instructed what to focus on. When they were told to pay attention to numbers, they had to determine if the digits were even or odd. When told to concentrate on letters, they had to say whether they were vowels or consonants. Again, the heavy multitaskers underperformed the light multitaskers. "They couldn't help thinking about the task they weren't doing," Ophir said. "The high multitaskers are always drawing from all the information in front of them. They can't keep things separate in their minds."

The researchers are still studying whether chronic media multitaskers are born with an inability to concentrate or are damaging their cognitive control by willingly taking in so much at once. But they're convinced the minds of multitaskers are not working as well as they could. "When they're in situations where there are multiple sources of information coming from the external world or emerging out of memory, they're not able to filter out what's not relevant to their current goal," said Wagner, an associate professor of psychology. "That failure to filter means they're slowed down by that irrelevant information."

So maybe it's time to stop e-mailing if you're following the game on TV, and rethink singing along with the radio if you're reading the latest news online. By doing less, you might accomplish more.

Apologizing for negative outcomes—a practice common even with children—may lead to more favorable verdicts for auditors in court, according to researchers at George Mason University and Oklahoma State University. The results of the study will be available in a forthcoming issue of Contemporary Accounting Research, published by the Canadian Academic Accounting Association.

Assistant accounting professors Rick Warne of Mason and Robert Cornell of OSU found that remedial tactics such as apologizing or first-person justification can result in lower frequencies of negligence verdicts in cases against auditors when compared to a control group receiving no remedial tactic. Apologies allow the accused wrongdoer to express sorrow or regret about a situation without admitting guilt. Alternatively, a first-person justification allows the accused to indicate the appropriateness of decisions given the information available when decisions were made. "We found that apologies reduce the jurors' need to assign blame to the auditor for any negative outcomes to the client," says Warne. "It also appears that a first-person justification influences the jurors impression that the auditor's actions were reasonable and in accordance with professional standards."

The researchers administered several versions of a mock trial involving a lawsuit against an auditor whose actions had negative consequences on a client. In the scenario utilized by the researchers, the auditor performed an appropriate audit, yet the audited company eventually went into bankruptcy. The researchers examined whether a defendant making an apology, offering a justification, utilizing both techniques or remaining silent led to the most favorable verdicts.

Research in psychology, management and medicine concludes that remedial tactics are effective when expressed directly to injured parties. However, Cornell and Warne's research expands upon prior findings by examining the effects remedial tactics have on jurors who are indirectly involved and cannot directly forgive the accused. "We know victims often respond favorably to an apology, but our findings suggest that even unharmed jurors react in a similar manner," says Cornell. "Offering an apology though is not synonymous with admitting guilt."

Approximately 30 states have some form of 'apology law' that prevents an apology from being used against a defendant as evidence in court. According to the researchers these laws encourage the use of apologies when disputes arise. "Defense attorneys must consider several factors before having their client testify in court," says Warne. "However, we believe that most innocent parties could benefit from utilizing the apology and justification strategies when legal conflicts arise."

A study by three Kansas State University graduate students finds that the 18- to 24-year-old demographic became more politically active during the 2008 U.S. election season through the use of new media, but that the young adults were not necessarily more knowledgeable about politics. The K-State study examined young adults' media consumption and the effects of new media on their political knowledge and political activism. While the study showed that 18- to 24-year-olds were actively engaging in politics through media such as blogs and YouTube, their involvement did not increase their knowledge.

The K-State researchers conducting the study, all master's students in journalism and mass communications, were Keunyeong Kim, and Sookyong Kim, both from Manhattan, and Chance York, Wamego. William Adams, K-State professor of journalism and mass communications, was the project adviser. The research was presented at the 2009 Association for Education in Journalism and Mass Communication convention. "Politicians in general are so reliant on political polling, but politicians are not examining how much the voter knows about the issues they're voting on," York said.

The study targeted the 18- to 24-year-old demographic and examined the group's usage of new media. The researchers surveyed more than 160 undergraduate students in February about their use of both traditional media sources, including radio campaign commercials, and new media sources, like blogs, to obtain information about presidential candidates and their campaign issues. "We were trying to find what information sources 18- to 24-year olds were looking at and how that might have affected their political activism and their level of political knowledge," York said.

The survey's measures for political activism included yes or no questions that dealt with traditional and online forms of political involvement. The traditional methods of activism included volunteering for a presidential candidate's campaign or attending a candidate's rally, while online forms of involvement included checking a presidential candidate's campaign Web site. The measure for political knowledge was similar to a current events quiz with questions like the name of the U.S. secretary of defense. The survey also measured the demographics of the students, including their political affiliation and ideology and whether they voted in the 2008 election.

"We found that the students were really politically active," York said. "They talked about the campaigns with their friends, and a lot of people got online on a social networking site to talk about the campaigns. Not many wrote blogs, but a considerable amount kept up with blogs." The study also found that most students were not politically knowledgeable, York said. For instance, many students did not know what Guantanamo Bay was; some said it was a Caribbean resort.

There also was a set of people that were both politically active and knowledgeable, and there was a high correlation between those two variables and voting. "People who were actually voting were both active and knowledgeable, and that wasn't affected by whether the student was a Democrat or Republican, or liberal or conservative," York said.

Additionally, the study indicated that among the 18- to 24-year-old demographic, the individuals who voted were not the ones using new media to obtain political information. The researchers also looked at the different types of new media, such as those that would be considered "gatekeepers," where an editorial member controls the flow of knowledge, and "gatewatchers," where information flows more freely.

The study showed that the more people used new media that would be considered "gatewatched," such as blogs, the more likely they were to be politically active -- but not politically knowledgeable. New media that would be "gatekept," such as online news articles, had less of an impact on political activism and no significant effect on political knowledge. Survey respondents' use of traditional media did not play a significant role in their political activism or political knowledge.

York said the study has limitations, particularly since the students were not selected from a random sample. "What we can't say is that this is true for all 18-to 24-year-olds, and statistically we can't make a significant inference," York said. "However, there is not a lot of research in this area, and so trying to forge out that path is a good start."

Historically, many scientists have regarded itching as just a less intense version of pain. They have spent decades searching for itch-specific nerve cells to explain how the brain perceives itch differently from pain, but none have been found.

Now researchers at Washington University School of Medicine in St. Louis have discovered that those itch-specific neurons do exist in mice, and their studies suggest that itch and pain signals are transmitted along different pathways in the spinal cord. Reporting in the Aug. 6 issue of Science Express, the advance online publication of the journal Science, the researchers say they can knock out an animal's itch response without affecting its ability to sense and attempt to avoid pain. "This finding has very important therapeutic implications," says Zhou-Feng Chen, Ph.D., the study's principal investigator. "We've shown that particular neurons are critical for the itching sensation but not for pain, which means those cells may contain several itch-specific receptors or signaling molecules that can be explored or identified as targets for future treatment or management of chronic itching."

The new finding follows research by Chen and his team in 2007 that identified the first itch gene — gastrin-releasing peptide receptor (GRPR) — in the spinal cord. They also showed that when mice were exposed to things that make them itchy, those without a GRPR gene scratched less than their normal littermates. Chen's team also found GRPR in a group of spinal-cord cells called lamina 1 neurons that relay both itch and pain sensations to the brain. "But the identification of an itch receptor in spinal-cord neurons didn't mean those neurons were itch-specific because it was possible that they also could have pain-related genes," says Chen, associate professor of anesthesiology, of psychiatry and of developmental biology. "A key question was whether those GRPR neurons also were transmitting pain signals. We approached that question by injecting a toxic substance that binds to GRPR and then exposing mice to both itchy and painful stimuli."

Chen's team injected the spinal cords of mice with a neurotoxin called bombesin-saporin. It bound to GRPR and killed the neurons where the gene was expressed. When these mice then were exposed to things that caused itching, they didn't scratch. With an appropriate dose of the neurotoxin, their scratching could be reduced by more than 80 percent or completely eliminated in some instances. That finding proved that the neurons with GRPR were required for normal itch sensation.

There are two major types of itching that are classified according to the presence or absence of the chemical histamine. Histamine-dependent itching can be caused by bug bites or allergic reactions. It is treated with antihistamine drugs, such as Benadryl®. Most chronic, severe itching, however, is resistant to antihistamine treatment. But in this study, it made no difference whether mice were exposed to histamines or to other itch-inducing substances. Those mice whose GRPR-expressing neurons had been destroyed by the neurotoxin didn't scratch, regardless of what type of itchy agent they encountered. "However, the same mice continued to respond normally to pain," Chen says. "This is a very striking and unexpected result because it suggests there is an itch-specific neuronal pathway in the spinal cord." Further tests showed that other neurologic functions, such as motor control were not affected by the destruction of the GRPR-expressing neurons.

Whereas Chen's earlier work found that pain and itch are regulated through different molecular pathways, this study suggests they also are regulated through different cellular pathways. That, he says, could have important implications for treating itch because the neurons with GRPR may contain more itch-specific genes. "We've shown that these GRPR neurons are important for itching sensation and not for pain, but we really don't know much more about them," Chen says. "We still have a lot of questions, and we are very interested to find more answers."

Researchers say smoking, binge drinking need to be addressed together in adolescents

As teens head back to school, health teachers may want to revise their lesson plans. Temple researchers have found that kids who engage in heavy drinking will more than likely also engage in heavy smoking, and they say educators can help combat the trend by addressing both topics as one health risk. "These are important findings because they emphasize the need for education and intervention programs that target the co-occurrence of these two health risks," said Brian Daly, assistant professor of public health in the College of Health Professions and Social Work.

Daly and colleagues in the department of public health and psychology determined rates of smoking and binge drinking through the collection of anonymous survey data from 2,450 African-American, Hispanic and Caucasian students in grades 9-12 at Philadelphia public high schools. Students' responses were compiled from the 2007 Philadelphia Youth Behavioral Risk Survey (YRBS).

Respondents were asked how many cigarettes they'd had per day over 30 days, and how many days over a 30 day period they'd had 5 or more drinks in a row. Data was broken down by race/ethnicity and gender. Researchers found that while Caucasian adolescents were more likely than African-Americans to engage in either binge drinking or smoking, both groups were equally likely to engage in both at the same time.

"In the past 30 years or so, African Americans have traditionally had the lowest instance of smoking and binge drinking," said Daly, who presented his research at the American Psychological Association's annual meeting this week. "Those low numbers resulted in very few studies which looked at both smoking and binge drinking in a diverse sample; most focused only on instances of these in Caucasian or Hispanic adolescents." Daly says that the equal instances of smoking and binge drinking among both groups highlights the need for a multi-pronged approach to education and intervention. "We can't just focus on educating adolescents about the dangers of just smoking or drinking," he said. "We need to address both as one health risk, and we need to do that for all adolescents, not just one particular group." For example, Daly says that when health education teachers talk about the dangers of smoking, they should also touch on the dangers of binge drinking too, illustrating the connection.

The next phase of Daly's research will break down these rates by grade level to determine exactly when binge drinking and smoking start. "The difference in the mindset of a ninth grader versus a 12th grader is pretty vast," he said. "And if we can determine when kids start this behavior — whether it's the summer after 8th grade, or when they're a sophomore or a senior — it can help us tailor education and treatment plans even more."

Daly directs the YRBS in Philadelphia, a survey that focuses on six major areas, including unintentional injuries and violence, tobacco use, alcohol and other drug use, sexual behaviors, dietary behaviors, and physical inactivity, to determine health risk factors among young people.

Border collies are brightest

Although you wouldn't want one to balance your checkbook, dogs can count. They can also understand more than 150 words and intentionally deceive other dogs and people to get treats, according to psychologist and leading canine researcher Stanley Coren, PhD, of the University of British Columbia. He spoke Saturday on the topic "How Dogs Think" at the American Psychological Association's 117th Annual Convention.

Coren, author of more than a half-dozen popular books on dogs and dog behavior, has reviewed numerous studies to conclude that dogs have the ability to solve complex problems and are more like humans and other higher primates than previously thought. "We all want insight into how our furry companions think, and we want to understand the silly, quirky and apparently irrational behaviors [that] Lassie or Rover demonstrate," Coren said in an interview. "Their stunning flashes of brilliance and creativity are reminders that they may not be Einsteins but are sure closer to humans than we thought."

According to several behavioral measures, Coren says dogs' mental abilities are close to a human child age 2 to 2.5 years. The intelligence of various types of dogs does differ and the dog's breed determines some of these differences, Coren says. "There are three types of dog intelligence: instinctive (what the dog is bred to do), adaptive (how well the dog learns from its environment to solve problems) and working and obedience (the equivalent of 'school learning')."

Data from 208 dog obedience judges from the United States and Canada showed the differences in working and obedience intelligence of dog breeds, according to Coren. "Border collies are number one; poodles are second, followed by German shepherds. Fourth on the list is golden retrievers; fifth, dobermans; sixth, Shetland sheepdogs; and finally, Labrador retrievers," said Coren.

As for language, the average dog can learn 165 words, including signals, and the "super dogs" (those in the top 20 percent of dog intelligence) can learn 250 words, Coren says. "The upper limit of dogs' ability to learn language is partly based on a study of a border collie named Rico who showed knowledge of 200 spoken words and demonstrated 'fast-track learning,' which scientists believed to be found only in humans and language learning apes," Coren said. Dogs can also count up to four or five, said Coren. And they have a basic understanding of arithmetic and will notice errors in simple computations, such as 1+1=1 or 1+1=3.

Four studies he examined looked how dogs solve spatial problems by modeling human or other dogs' behavior using a barrier type problem. Through observation, Coren said, dogs can learn the location of valued items (treats), better routes in the environment (the fastest way to a favorite chair), how to operate mechanisms (such as latches and simple machines) and the meaning of words and symbolic concepts (sometimes by simply listening to people speak and watching their actions). During play, dogs are capable of deliberately trying to deceive other dogs and people in order to get rewards, said Coren. "And they are nearly as successful in deceiving humans as humans are in deceiving dogs."